Pillar guides
The cornerstone playbooks. Start here if you're new to running a residential roofing business or rebuilding your go-to-market.
How to Market a Roofing Business
The complete 2026 marketing playbook. Channels that work for residential roofing, channels that don't, and the math behind each.
How to Get Customers for a Roofing Business
Customer acquisition strategy for residential roofers in year 1 through year 10. Step-by-step plan for the first 5 installs.
Best Software for Roofing Contractors
Feature comparison and software guide. What to look for, what to skip — across acquisition, estimating, and ops tools.
Roofing Pricing Guide for Contractors
Per-square pricing by material, regional variation, insurance-scope math, and target gross margins.
How to Start a Roofing Business
The realistic launch playbook: licensing, equipment, first-year financials, supplement writing, and customer acquisition.
How to Scale a Roofing Business
From one crew to multi-region: in-house crews, supplement specialists, storm-response capacity.
Software comparisons
Honest side-by-side reviews of the tools roofing contractors actually consider.
Roof Launch vs Jobber
Generic home-services CRM vs roofing-specific acquisition. When each fits.
Roof Launch vs Housecall Pro
Multi-trade ops vs roofing acquisition. What roofers miss with Housecall Pro alone.
Roof Launch vs AccuLynx
Industry-standard roofing CRM vs roofing acquisition. The combined stack for established contractors.
Roof Launch vs JobNimbus
Value-tier roofing CRM vs roofing acquisition. The mid-market roofer stack.
Channel comparisons
Which marketing channels work for residential roofing — steady-state and storm-response.
Mailed Roof Quotes vs Facebook Ads
Cold Facebook vs storm-response Facebook — when each pencils.
Mailed Roof Quotes vs Google Ads
Where bottom-of-funnel Google fits, including insurance-claim queries.
Direct Mail vs Door-Knocking for Roofing
Storm-response D2D economics and the warm-follow play.
Why Facebook Ads Don't Work for Roofing
The structural reasons cold Facebook breaks outside the storm window.
Use cases and features
How specific Roof Launch features fit into a residential roofing acquisition workflow.
CRM for Roofing Contractors
Rendered new-roof images, square count + pitch per lead, storm-response triggers, insurance vs retail pipeline branching.
Postcards for Roofing Contractors
The four-rule design, $1/postcard math, and the 48-hour storm-response window.
Neighborhood Targeting
5-filter framework: storm footprint, roof age 12+, median value, occupancy, insurance carrier mix.
Lead Prospecting for Roofing
Street-level + storm-event prospecting vs HomeAdvisor and Angi aggregator leads.
Neighbor Follow-Up Workflow
Fresh-shingle visibility; storm-zone neighbor follow-up converts at 10-20% inside 90 days.
Instant Property Measurement
Squares, pitch, ridges, valleys, hips on every render via Google Solar API geometry.
Scheduler for Roofing Contractors
Insurance vs retail branching pipeline, storm-zone batch scheduling, permit/supplement hold visibility.
How Much to Spend on Roofing Marketing
Budget benchmarks by revenue tier, the storm-response cycle math, per-channel ROI table.
Roof Launch Affiliate Program
7% recurring on referrals for roofing coaches, YouTubers, and shingle-brand reps. Monthly Stripe payouts.
AEO question pages
Direct answers to the questions roofing contractors ask most — pricing, margin, licensing, deposits, earnings, and seasonality.
How to Render a House with a New Roof
30-second AI render with material color picker + auto-square-count.
How to Price a Roofing Job
Per-square formula, material tier rates, insurance vs retail scope math.
What's the Margin on Roofing?
20-30% retail, 30-45% insurance. Supplement competence is the lever.
How to Onboard a Roofing Customer
Insurance vs retail branching flow; first-hour response in storm zones.
Do I Need a License for Roofing?
State roofing contractor + public adjuster considerations. Not legal advice.
How to Collect Roofing Deposits
Retail vs insurance deposit structures; 30-50% material at contract.
How Much Can a Roofing Contractor Make?
Revenue + owner draw; storm-response vs steady-state earning paths.
Best Time of Year for a Reroof
Spring/fall install windows; 48-hour storm-response mailing window.
Brand comparisons (manufacturer credential programs)
How Roof Launch acquisition stacks with shingle-manufacturer credential programs. Credential for trust + warranty, Roof Launch for the leads.
Roof Launch vs GAF Master Elite
Master Elite credential (~2-3% of U.S. roofers) + Roof Launch acquisition.
Roof Launch vs Owens Corning Platinum
Platinum Preferred credential + Duration shingle + Roof Launch acquisition.
Roof Launch vs CertainTeed SELECT
Most restrictive credential (<1%) + Landmark/Presidential at premium tier.
Roof Launch vs Tamko Pro
Value-tier + storm-market positioning with Heritage shingle.
Glossary
Definitions of the key roofing terms — insurance estimating, shingle tiers, storm response, aerial measurement.
What is Xactimate?
Verisk's insurance estimating software — the industry-standard line-item pricing platform.
What is an Insurance Supplement?
Adjuster scope shortfalls + supplement workflow for code-required items.
What are Asphalt Shingle Tiers?
3-tab, architectural, designer shingles + tier-based pricing.
What is Storm Response?
48-hour mailing window after hail + wind events.
What is EagleView Measurement?
Aerial-imagery roof measurement reports for accurate estimating.
More coming soon
Insurance-claim playbooks and additional brand deep-dives are in the queue. Sign up free to get notified — and start your first roof campaign while you wait.
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