The quick verdict. CertainTeed SELECT ShingleMaster is among the most restrictive shingle-manufacturer credentials in U.S. residential roofing — publicly held by under 1% of contractors. Roof Launch is acquisition software. The combination of a SELECT ShingleMaster contractor + Roof Launch acquisition is a premium-tier stack that wins on both trust + lead volume.
Different parts of the stack
- CertainTeed SELECT ShingleMaster — manufacturer credential. Most restrictive tier in residential roofing, SureStart PLUS extended warranty access, training + quality review.
- Roof Launch — acquisition software. Mailed roof quotes with AI-rendered new roof images, customer portal with material-tier pricing, CRM, neighbor follow-up.
CertainTeed provides the credential + premium warranty. Roof Launch provides the lead-generation + customer-portal workflow.
Why SELECT ShingleMaster is meaningful
Most restrictive credential
SELECT ShingleMaster is publicly positioned as the most selective shingle-manufacturer credential — under 1% of U.S. roofing contractors hold it. The scarcity makes it especially valuable in premium markets where sophisticated homeowners shop credentials carefully.
SureStart PLUS extended warranty
SELECT ShingleMaster contractors can offer SureStart PLUS, CertainTeed's lifetime extended warranty covering materials + workmanship for the lifetime of the original homeowner. This is one of the most comprehensive residential roofing warranties available.
CertainTeed Landmark
CertainTeed's flagship architectural shingle Landmark (and the premium-tier Landmark PRO, Presidential Shake) is widely respected. The full architectural-to-luxury product family covers the range from entry tier to high-end.
The SELECT ShingleMaster + Roof Launch stack
Premium-tier contractors running this combination typically:
- Hold SELECT ShingleMaster credential displayed prominently on customer-facing materials.
- Use Roof Launch for acquisition in premium-home neighborhoods ($500K+ median value).
- Customer portal displays SureStart PLUS warranty at the premium material tier.
- Render Landmark or Landmark PRO as the default shingle on every postcard.
- CRM tracks SureStart PLUS installs separately — these run highest margin because the credential + warranty justify premium pricing.
How SELECT ShingleMaster compares to GAF Master Elite
Both are top-tier shingle-manufacturer credentials. The differences:
- SELECT ShingleMaster: Most restrictive (<1% of U.S. roofers), positioned as the premium credential, SureStart PLUS lifetime warranty.
- GAF Master Elite: Restrictive (~2-3% of U.S. roofers), broader contractor pool, Golden Pledge warranty up to 50 years.
Most contractors hold one or the other based on primary shingle volume — maintaining both is rare due to the volume requirements per credential. SELECT ShingleMaster contractors typically work in markets where CertainTeed has strong distributor support; GAF Master Elite contractors work in markets where GAF Timberline is the dominant supply.
The honest segment split
SELECT ShingleMaster owns the premium-credential position in residential roofing. Roof Launch owns the acquisition layer. The mistake is assuming a premium credential alone generates premium-priced installs — it doesn't, without acquisition. Pair the SELECT ShingleMaster credential with Roof Launch's $1/postcard mailings in premium-home neighborhoods and the combination produces the highest-margin work in the industry.
Carry SELECT ShingleMaster. Mail to premium neighborhoods.
Free account, free rendering, $1 per mailed roof quote. Credential displays on every customer-facing page.
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