Traditional roofing lead prospecting falls into two flavors: buying aggregator leads (HomeAdvisor, Angi, Networx, Modernize) at $50–$200 per lead with 3–5x contention, or buying a CSV address list and running it through demographic filters. For a 200-home campaign, that's 2–3 hours of work before a single postcard leaves the building — and the resulting list has zero information about whether the actual roof needs replacement.
For residential roofing, the question that matters isn't "who lives at this address" but "what does this roof look like, and was it just hit by hail?" Roof Launch is built around that question.
The Roof Launch prospecting workflow
- Storm-event dashboard. Monitor NOAA hail and 60+ mph wind events in your service area. Affected zip codes surface within hours of the event.
- Or type a street name. For steady-market campaigns, no CSV purchase or list scrub.
- Roof Launch pulls every house from Google Street View. You see the actual home before mailing.
- AI renders a new architectural shingle on each home. 200 homes rendered in about 8–12 minutes.
- Google Solar API attaches per-roof geometry. Square count, pitch, ridges, valleys, hips — feeds your material order later.
- Lead enrichment runs automatically. Property data, year built, owner name where available, recent permit activity (so you don't mail homes that just re-roofed).
- You decide which renders to mail. Skip homes that just got a roof, obviously commercial buildings, etc.
- Press send. $1 per mailed home, all-in.
Why street-level prospecting beats list-based for roofing
List-based prospecting filters by demographics — household income, home value, ZIP. The data is OK but it doesn't answer the question that drives roofing intent: does this roof need to be replaced?
Street-level prospecting filters by what you can see:
- Visible roof age and condition (chalking, granule loss, missing tabs).
- Whether the home was just re-roofed in the last 18 months (visible new shingle).
- Adjacent roofs that have storm damage you might be missing.
- Whether the rendered new shingle actually looks good on the home (matches siding, trim).
This visual filter is impossible with CSV-based prospecting. It's the difference between mailing a list you bought and mailing a neighborhood you chose with rooftops you actually evaluated.
Aggregator leads vs mailed quotes — the unit economics
Most established roofers run a mix of channels. Here's where each fits:
- HomeAdvisor / Angi / Networx: $1,000–$2,000 CAC. Sold to 3–5 contractors. Good for filling slow weeks, bad for scaling.
- Cold door-to-door (steady): $600–$1,200 CAC. Capped by rep count. Most contractors find the loaded math marginal.
- Storm-zone D2D: $300–$500 CAC. Very effective during the 5–7 day storm window, then fades.
- Cold Facebook (steady): $800–$1,800 CAC. Cold Facebook (storm zone): $300–$700 CAC during active storm windows.
- Mailed roof quotes (Roof Launch): $300–$600 CAC steady, $250–$400 in storm-response windows. Exclusive, deposit-paid, doesn't depend on aggregator contention.
The fastest path to a self-sustaining roofing pipeline is mailed roof quotes as the steady baseline + storm-response mailings as the tactical channel + warm-follow D2D walking the same blocks 7–14 days after each mailing.
Bulk prospecting for storm response
For storm work, the workflow has to move fast. Roof Launch's storm-response dashboard:
- Surfaces affected zip codes within hours of NOAA's hail/wind report.
- Bulk-loads every home in the footprint into the Render Agent with one click.
- Renders all 1,500+ homes overnight if needed.
- Queues mailings for same-day or next-day USPS handoff.
- Auto-populates the CRM with claim-status fields ready for adjuster meetings.
Stop buying lists. Stop overpaying aggregators.
Free to render. $1 per mailed roof quote. Money-back guarantee on your first $1,000 campaign.
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