Residential roofing has the fastest cash-flow cycle of the construction trades — 7–60 day sale-to-install vs months for solar or pools. New roofers can be cash-flow positive within 60–90 days of licensing if they have an acquisition channel working from day one.
Step 1: Licensing + entity formation
- LLC or S-corp formation. $50–$500 depending on state.
- Roofing or general contractor license. Required in most states. Exam + filing process takes 1–4 months. Costs $100–$1,000.
- Insurance. General liability $1M+, workers comp (if employees), commercial auto. $4K–$12K/year for a small operation. Roofing premiums are higher than most trades.
- Bonding. Required in some states for license issuance. $200–$1,000/year.
Step 2: Manufacturer installer agreements
Apply for installer status with one shingle manufacturer:
- GAF Master Elite / Certified: Most popular; offers Golden Pledge warranty pass-through.
- Owens Corning Platinum / Preferred: Strong warranty + lead-gen support.
- CertainTeed Master Shingle Applicator / Select ShingleMaster: SureStart Plus warranty.
Manufacturer designation matters because: (1) the homeowner gets a longer transferable warranty, (2) it's a real differentiator in competitive bid scenarios, (3) some manufacturer co-op marketing programs only work for certified contractors.
Step 3: Equipment + crew
- Pickup or van with ladder rack: Used commercial $15K–$25K.
- Extension ladders (24', 28', 32'): $600–$1,200.
- Roofing nail guns (3–4) + compressor: $1,500–$2,500.
- Tear-off tools (pry bars, shovels, magnetic sweep): $300–$600.
- Safety equipment (harnesses, lanyards, anchors): $800–$1,500.
- Dumpster relationship (rental account): No upfront, ~$400–$700 per project.
- EagleView account or pay-per-report: ~$50–$80 per report.
- CRM + estimating software (Roof Launch + AccuLynx Lite or JobNimbus): Roof Launch is $1/mailed quote, AccuLynx ~$100/mo.
Total startup equipment: $20K–$50K depending on truck and software stack.
Crew model: Most year-1 roofers sub crews rather than carrying them on payroll. Local roofing crews work as 1099 subs and bill per-square. This converts crew cost into a variable line that scales with revenue.
Step 4: First customer acquisition
Roofers have it easier than solar or pool — the sales cycle is fast and ticket sizes are mid-range. Path to first reroof:
- Pick a target neighborhood with visible 18+ year-old asphalt roofs in Google Street View.
- Sign up for Roof Launch free and render the street — AI generates renders of every house with 3 material tiers.
- Mail 300 postcards at $1 each = $300. Each shows the homeowner's house with a new roof, upfront price range, financing options.
- Wait 7–21 days. Expect 40–60 scans, 5–10 deposits, 3–6 closed reroofs at $12K average = $36K–$72K revenue.
First-year economics
- Reroofs closed: 40–80
- Average ticket: $11,500
- Revenue: $460K–$920K
- Gross margin (30–35%): $138K–$320K
- Fixed overhead (insurance, licensing, software, marketing, owner draw): $80K–$150K
- Net pre-tax income: $60K–$170K
Step 5: Build storm-response capacity
Storm-response is a separate revenue line that can double annual volume in any given year. Even a year-1 roofer should pre-load storm-response infrastructure:
- Map neighborhoods within driving distance and pre-load them in Roof Launch.
- Set up NOAA storm alert subscriptions for the service area.
- Learn supplement writing — it's the difference between $9K Xactimate scope and $13K final approved scope on the same insurance claim.
- Build relationships with 2–3 local public adjusters who can refer storm work.
Common year-1 mistakes
- Carrying crew on payroll before revenue justifies it. Sub crews until you have 60+ reroofs/year visibility.
- Skipping manufacturer certification. GAF/OC/CertainTeed certification is a fast-pay sales lever and warranty unlock.
- Buying HomeAdvisor leads as primary acquisition. $1,500–$2,000 CAC eats gross margin. Self-generated leads via mailed roof quotes work better.
- Not learning supplement writing. Insurance work without supplements is barely break-even; with supplements it's the best gross margin in the business.
Get your first reroof in 60 days.
Roof Launch handles customer acquisition: render homes, mail postcards with material tiers and upfront pricing, route scans to a customer portal with deposit collection. $1 per mailed quote, all-in.
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