What is Storm Response?

Why timing dominates storm-response economics

Storm damage creates immediate homeowner urgency — visible damage, leaks, insurance claim windows. Storm-chasing contractors flood affected neighborhoods within 5-7 days of major events. After that window, the homeowner has either committed to one of the early arrivals or filed a claim with an early-arriving contractor's information.

The 48-hour window after NOAA reports a storm is the first-mover advantage. Mailings inside this window:

• Land before most door-to-door storm-chasers reach the block.
• Catch homeowners actively assessing damage + thinking about claims.
• Provide a credible local-contractor option vs out-of-state storm-chasers.
• Convert at meaningfully higher rates than steady-state mailings.

What triggers a storm-response opportunity

• Hail of 1+ inch diameter — guaranteed shingle damage on most asphalt roofs. Insurance claims expected.
• Sustained winds of 60+ mph — wind-lifted shingles, missing tabs, gutter damage. Claim-worthy.
• Tornado warnings + paths — significant damage in affected zones.
• Hurricane / tropical-storm damage — wide-area events, claim windows often extended.
• Significant snow events in some markets — ice dam damage triggers claims.

NOAA publishes hail and wind reports publicly through Storm Prediction Center products and Weather Service offices within hours of events. These reports identify specific zip codes + counties + storm tracks.

The 48-hour storm-response workflow

1. Hour 0-12: NOAA reports storm event. Identify affected zips in service area.
2. Hour 12-24: Bulk-render the affected footprint in Roof Launch (typically 500-2,000 homes).
3. Hour 24-48: Queue postcards with rendered new-roof images for USPS handoff.
4. Day 2-5: Mail lands. Walk the highest-damage neighborhoods door-to-door as warm follow-up.
5. Week 1-3: Schedule inspections + adjuster meetings.
6. Week 3-12: Run claims, supplements, installs.

How Roof Launch automates storm response

Roof Launch's storm-event dashboard surfaces NOAA-reported storm footprints in your service area same-day. Click an affected zip → bulk-render every viable home in the footprint → queue postcards. Pre-existing-recent-roof homes auto-suppressed. The whole workflow runs in 30-60 minutes for a typical 1,500-home footprint.

Storm-response mailings within 48 hours. $50-$80 per $1 spent.

Free account, free rendering, $1 per mailed roof quote. NOAA storm dashboard integrated.

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